The Good Dept is a marketing communications consultancy for nonprofits and social businesses, helping teams clarify what they do, say it like humans, and show up consistently across brand, campaigns, content, and community outreach.
Equal parts strategy and execution, I build the messaging, creative, and systems, making it easier to mobilize supporters, strengthen trust, and keep momentum going.
Brand & Digital
For: Orgs that need clarity + a smarter digital plan
Outcome: Sharper message, stronger presence, clear priorities.
Deliverables:
You’ll get a living brand and digital strategy doc, as well as an analytics tracking template.
Outcome: Sharper message, stronger presence, clear priorities.
Deliverables:
- Strategy working session
- Messaging + positioning refinements
- Digital strategy: website, email, and social architecture
- Content direction: pillars, themes, editorial calendar guidance
- Copy support (homepage refresh, program pages, audience-facing copy)
You’ll get a living brand and digital strategy doc, as well as an analytics tracking template.
Content Management
For: Orgs that need to show up consistently without burnout
Outcome: Consistent content planned, created, and shipped on a sustainable cadence.
Monthly deliverables:
Outcome: Consistent content planned, created, and shipped on a sustainable cadence.
Monthly deliverables:
- Content planning + calendar
- Copywriting (social + email/newsletter + web updates)
- Content production management (light design/templates, asset coordination)
- Scheduling/publishing + community management guidelines
- Monthly content performance recap + optimizations
You’ll get a consistent content engine that's professional and cohesive.
Fractional
Marketing Director
For: Small teams that need leadership without a full-time hire.
Outcome: Marketing director who sets direction and keeps everything moving.
Monthly deliverables:
You’ll get strategy + accountability + execution support
Outcome: Marketing director who sets direction and keeps everything moving.
Monthly deliverables:
- Leadership + planning: priorities, timelines, and what not to do
- Team coordination : briefs, feedback, approvals
- Brand governance: consistency across voice, visuals, and messaging
- Channel oversight: web, email, social, community comms
- Monthly reporting + optimization plan (light but actionable)
You’ll get strategy + accountability + execution support
Clients
Friends of Little Sài Gòn
VKTORI
Build Lake City Together
California State University Channel Islands
Reiss Motivation Profile
